ARTLIFTING IS AN INSPIRING BOSTON-BASED COMPANY that provides artists facing homelessness and disabilities with a market for their art while transforming their lives for the better.

With the help of ArtLifting, Stacey Williams of Boston was able to make a new life as an artist. An Air Force veteran and mother of a college student, Stacey became homeless while still working. A medical condition makes it difficult for her to work a traditional 9-to-5 job. At a shelter, she began painting portraits — stunning and evocative works that radiated empowerment and pride.

Social Entrepreneur Startup Story - Artlifting - A Special Feature in Rank and File Magazine for Purpose-driven Entrepreneurs

Beautiful and Bold

ArtLifting co-founder Liz Powers spotted Stacey’s work and was impressed by how beautiful and bold it was. “That was it,” according to Stacey. Liz took one of the portraits, and today Stacey’s work is available as prints, on tote bags and even on phone cases at ArtLifting.com. To Stacey, Liz is “a kind powerhouse, gentle, effective and powerful.”

Liz was just 18 years old when she received a grant from Harvard University to bring art programs to homeless shelters. In this work, she discovered that one of the most profound problems affecting homeless people was a deep sense of loneliness. “The artists I got to know in homeless shelters did not want handouts,” she says, “they wanted opportunities and jobs, and to be treated with dignity.” Liz decided to go beyond helping individuals facing homelessness and disabilities to express themselves artistically, and started creating opportunities for them to become part of society.

Forming a Business

Having worked for nonprofits in the past, Liz was wary of forming a nonprofit, not wanting to spend her time applying for grants. Instead, she started ArtLifting as a business. The company has become a public-benefit corporation, which has a legally-binding social mission. Liz followed the lean startup model. Rather than work to create the ideal product, her strategy was simple. She began with four artists in the Boston area and a Shopify.com site. Liz and her brother, Spencer Powers, used $4,000 in savings to start ArtLifting. Two weeks in, they had made thousands of dollars for the artists and were on the front of the Boston Globe business section. ArtLifting has been part of three different accelerators: the Harvard Innovation Lab, MassChallenge and TiE ScaleUp. Over three years, Liz  has built a small and nimble team.

 

Multiple Points of Sale

ArtLifting now represents more than 100 artists, and sells their work through several channels. E-commerce and gallery displays are vehicles for selling paintings, tote bags and phone covers. ArtLifting also licenses the works of the artists and has a business-to-business arm. In addition, the company operates some pop-up shops around the holidays.

When their artwork sells, the artists receive 55 percent of the price. One percent of sales goes to purchasing art supplies distributed to therapy groups around the country. The remaining 44 percent goes to support the mission of ArtLifting.

The company’s name captures an intentional duality, the words “art” and “lifting” speaks to uplifting not only artists but also customers. In keeping with this optimistic theme, Liz’s title at ArtLifting is “chief happiness spreader.” Liz says she envisions ArtLifting expanding nationally and globally, and she hopes to be in every U.S. state in five years. Her goal goes beyond selling art — she wants to start a movement about celebrating strength.

This section is a special feature published by Banner Biz.
Tips on Publicity, E-commerce Sites, Accelerators and Investors by fellow purpose-driven entrepreneur - Liz Powers

Rank & File sits down with founder Liz to get the behind-the-scenes scoop on how she started, grew and scaled ArtLifting — from its lean startup model and accelerators to pitching for investment. Let’s listen in.

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© All photos and artwork courtesy of Artlifting, with respect to appropriate artists.
Special Feature provided by Banner Biz, Interview copyright of Rank & File, In.