Joel calls this “the next stage of a deeper level of interacting with money,” which begins again with a question, this time with the question: How much is enough?
In fact, before investing, Joel asks probing questions of entrepreneurs like these: “What do you care about?” “What really matters to you?” “Why do you want to make 10 million dollars?” “What are you going to do with it?” “Is this purely a game or a sport to show you can win?” “If you make 10 million dollars, do you want to make 20 million after that?”
“It’s easy with money to simply get caught in having more of it,” Joel says. So the third part of his book really focuses in on: “Can you determine what enough is? And, when you know what enough is, what do you then do?”
The Clean Money Mindset
These profound questions related to money lead Joel to a practical call-to-action for all of us. He urges us to think about: Where is our money coming from, who and what is being impacted, are we satisfied with that, and are we willing to accept that?
“You can become super obsessive about this, and of course, never do anything, it’s all very relative,” he says. “But, I would say those relative aspects make a big difference in how the world turns out.” Joel uses this reference to explain:
“We are pretty clear now that what we eat has a big influence on our health — our emotional health and our bodies. If we do a little better on that versus a little worse, and you accumulate that over some years, the difference gets pretty dramatic. So our money is doing the very same thing. Right this minute, we probably own slaves, are poisoning people’s babies and starting wars…
“… I am in a car, waiting on the ferry. It’s an electric car that is made of materials that have been mined and manufactured. It has plastic. I am talking to you on a cellphone made of rare metals, quite toxic things that damage people. What do I do with that?”
Joel says: Awareness. Choice where there is choice. Demanding better products. Becoming an intelligent consumer. And every time we deal with money, continually asking: What do I know, what can I know, what do I need to know about who and what is being affected? And, can I do that better?