It is estimated that 6 out of 7 billion people in the world have a mobile phone. Yet, two thirds of the world’s population have never been online. The relatively high cost of data, and lack of relevant localized content present substantial barriers. Free Basics by Facebook aims to address these challenges by providing people with mobile access to basic, life-giving information for free.
Rank & File works with our partners at the Praekelt Foundation to bring Rank & File’s message of servant-leadership and grassroots, purpose-driven entrepreneurship into the hands of unreached people groups through the Free Basics by Facebook platform.
Imagine the impact of reaching 1 billion new people with the message that “people are worth serving AND business can create change.” How would they change their communities through values-based leadership and social entrepreneurship if they know that they were worth it and could alone make an impact?
We use a three-prong approach for crafting and sharing impactful content on the Free Basics platform:
We focus on the value of people, service and personal empowerment needed to inspire leadership and entrepreneurship.
We work with local thought leaders to understand strengths and weaknesses that are holding them back from purpose-driven entrepreneurship. Then we craft regional specific content.
We believe in the power of an inspiring story told — so we share as many as we can in a language that can be understood.
The Rank & File magazine outreach program was launched in April 2017. We will be giving regular updates on the blog covering our progress and impact.